Promoter Academy
An integrated training, scoring, and retention system for 140 in-store promoters across 15 regions
Pesticide-Free
Lab-Tested
Farm-Traceable
140
Promoters
15
Regions
10
Modules
4
Languages
An integrated training, scoring, and retention system for 140 in-store promoters across 15 regions
The current promoter workforce faces high attrition, inconsistent training, and no structured performance tracking
Promoters leave within 4 to 6 months. No structured retention path, no tenure milestones, no reason to stay.
New hires learn on the job with no curriculum. Product knowledge, objection handling, and shelf standards vary wildly by store.
Managers have no composite view of promoter quality. Attendance, sales, NPS, and training are tracked in separate systems or not at all.
Planogram compliance is inconsistent. No photo-based auditing, no mystery shopping, no way to benchmark across stores.
The Promoter Academy connects training, scoring, incentives, retention, and early warning into a single system accessible from any phone
3-level curriculum across 10 modules, delivered as AI-generated video explainers and in-app quizzes in 4 languages
A single number that captures everything. Academy progress, sales, mystery shopping, attendance, NPS, and peer reviews combined monthly.
Performance-linked bonuses tied to composite score. Gold tier earns 2x bonus plus gift hamper. Monthly leaderboard with Star Promoter recognition.
Tenure milestones at 6, 12, 18, and 24 months with cash bonuses and certifications. Referral program pays up to ₹2,500 per successful hire.
Automated alerts when a promoter's score drops below 50 for 2 weeks, attendance falls under 80%, or no app login for 3+ days.
Each module has an AI-generated video explainer, key takeaways, and a scored quiz. Completion earns 2 pts per module plus 0.5 pts per quiz passed at 67%+.
Brand fundamentals, product knowledge, pesticide-free differentiation, and store hygiene basics
Consumer conversations, objection handling with the LEAF method, pricing intelligence, and sales excellence
Advanced in-store execution, SFA and digital tools, and the Brand Ambassador certification assessment
Six data sources combined into one monthly score that determines tier, bonus, and recognition
Cash bonuses, certifications, and peer recognition designed to keep promoters engaged past the 6-month drop-off point
The system flags at-risk promoters before they disengage, giving managers time to intervene
Auto-triggers a coaching plan. Manager receives a notification with recommended next steps.
Auto-alert to zone SPOC. Promoter receives an in-app nudge. Escalation if no improvement in 7 days.
SPOC receives a call-back reminder. The system tracks login frequency as a leading indicator of attrition risk.
All module content is produced using AI avatar and animation tools, delivered in four languages through the web app
HeyGen and Synthesia-generated video explainers, multilingual at scale. 60% of all training content.
Quizzes, pocket guides, and execution checklists built into the training platform. 40% of content.
A simple web link. No app to install. Runs on the phone they already carry.
Explore the promoter app and manager dashboard. No login required for the demo.